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亞馬遜逐步關(guān)閉Amazon Today,背后有何考量?

   時(shí)間:2024-10-23 09:25 來源:ITBEAR作者:鐘景軒

據(jù)最新消息,亞馬遜正逐步終止其“Amazon Today”服務(wù),該服務(wù)原為用戶提供從實(shí)體零售店和購(gòu)物中心當(dāng)日送達(dá)的便利。據(jù)悉,亞馬遜已中止了對(duì)該服務(wù)的所有新開發(fā)工作,并計(jì)劃在未來幾周內(nèi)全面關(guān)閉。內(nèi)部人士透露,大部分相關(guān)項(xiàng)目將于12月2日前停止運(yùn)營(yíng)。盡管如此,部分選定的零售合作伙伴將被允許繼續(xù)處理“Amazon Today”的訂單,直至1月24日。

對(duì)于此次服務(wù)調(diào)整,亞馬遜官方已向媒體確認(rèn),并強(qiáng)調(diào)了與零售合作伙伴的溝通與合作,以確保過渡期的順利進(jìn)行。此舉標(biāo)志著亞馬遜在即時(shí)配送領(lǐng)域的一次重大戰(zhàn)略調(diào)整。

隨著“Amazon Today”的逐步退出,市場(chǎng)將密切關(guān)注亞馬遜在零售和物流領(lǐng)域的下一步動(dòng)作,以及這一變化對(duì)消費(fèi)者和零售行業(yè)的影響。

 
 
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